Three-time Super Bowl champion Tom Brady is the new face for the spring 2012 men’s line from UGG Australia.Yes, UGG, as in the company that makes those super comfy boots women love to wear inside and out. Turns out the Australian brand sells men’s products too. In fact, UGG (founded in 1978) originally made footwear for male surfers only. It wasn’t until later that the company branched out, making both men’s and women’s products.
But over the years, the UGG brand has become synonymous with “UGGs” — the classic women’s boots.That’s why it has turned to Brady.
The company wants to avoid having its brand become too much of a generic description. That has benefits for certain trademarked brands — Kleenex for tissues, Xerox for copies — but not so much for UGG when it has an entire men’s line.
Brady’s commercial, titled “Steps,” is an effort by UGG to show men the comfortable yet manly side of the company. It has an UGG-ed out Brady showcasing his football footwork while walking around in different settings until he finally reaches his locker room.s for Gisele.
